Trevor Jordan Ballanger
(312) 515-8695
www.linkedin.com/in/trevorballanger
Copywriting Field of Experience
§ Fortune 500 Representation
§ Marketing Communications
§ Branding Design
§ Advertising B2B & B2C
§ Content Interviewing
§ DPOS & PPOS
§ Search engine optimization
§ B2B & B2C
§ Deadline achievement
§ Excel Data Management
§ AP Style
§ Print & Online Publications
Work Experience
Marketing Copywriter
Mulberry Marketing Communications – Chicago, IL
Jan 2022 – July 2022
· Wrote at least 3-4 articles per day for clients including GSF, Cintas and BiOWiSH
· Responsible for producing engaging, clear text for different marketing channels such as websites and catalogs
· Assisted with researching keywords, producing interesting written content and proofreading work for accuracy and quality
· Demonstrated an ability to create written content targeted to specific audiences showcasing strong conceptual thinking and multi-channel campaign work
· Worked closely with account director to develop content strategies, define vision, voice and positioning within B2B campaigns
· Skilled communicator able to work effectively and cohesively with multidisciplinary teams and contract professionals
· Researched, vetted and cited sources, and distilled learning into succinct summaries
· Participated in kickoff briefs for new and incoming projects to align with client goals
· Built strong internal relationships between key stakeholders
Branding Copywriter
Passport Brand Design - California
Jun 2021 to Jan 2022
· Conducted neighborhood-specific research for integrated marketing campaigns, which would be reviewed at least every three months
· Wrote content for websites, apps, digital advertising and emails while working with graphic designers, account executives and director of brand strategy in an agency setting
· Assisted with creating strategic positioning and brand purpose, translating into a core effective idea that has the power to align teams and guide the process of a fully integrated marketing campaign
· Maintained formal copy documents, managed file versions and incorporated internal and client feedback with annotations for the copy team
· Developed copy for all advertising communications, including digital point of sale and print point of sale campaigns, social media posts and user communications like emails
· Ensured all outgoing digital advertising collateral was thoroughly proofread for grammatical accuracy and adherence to editorial style
Freelance Copywriter
Chicago, IL
Mar 2020 to Sept 2021
· Attended to numerous projects, typically requiring 4-5 articles produced per day for clients such as GRO and Sandler Partners
· Provided copywriting services to clients for websites, blogs, and other applications while providing SEO, web development and blogging expertise for B2B marketing industries
· Collaborated with marketing directors to develop emails, newsletters, press releases and other long- and short-form media
· Worked with creative briefs and under the direction of senior creatives to translate concepts into effective copy concepts
Communications Strategist
Avante Advertising – Chicago, IL
Jun 2019 to May 2020
· Experience serving as a liaison to business executives, internal and external, and other outside advisors
· Oversaw communication initiatives to develop relationships with third parties to secure engaging management and delivery of campaigns
· Excellent relationship building, presentation and communication skills
· Excellent organizational skills to work independently and manage projects with many moving parts
· Experience in leadership and vision in determining and driving strategy
Commerce Writer
CryptoSlate – Seattle, WA
Aug 2018 to Jun 2019
· Curated original content for online B2B publication focused on cryptocurrency and blockchain initiatives
· Autonomously increased web traffic and drove Google search results by exercising SEO strategies
· Developed brand voice for publisher by researching market trends and correlating them to real-world context, which led to permanent ties to more than 200 fintech companies
Arts & Culture Editor
Columbia Chronicle — Chicago, IL
August 2012 to September 2015
· Planned, researched, wrote and edited two articles per week as well as long-form feature stories, all centered on breaking arts and culture news locally and nationally
· Systemically trained Arts & Culture team on voice, tone and structure pursuant to newspaper standards
· Facilitated development of publication’s original Internet site and online presence
· Worked closely with internal graphic designers and directed freelance writers, including other editors to ensure consistent brand voice was delivered across all content
· Conducted telephone and in-person interviews with sources to capture insider views on targeted subject matter
Education
Bachelor of Science in Journalism
Columbia College Chicago - 2018